Illustrated book

My idea for the illustrated book is to introduce various characters by showing the things that they own or "their preferred brands". The idea is to photograph or illustrate/collage different branded objects from 8 to 10 people and introduce them in the book as a presentation of who these people are.

The images will consist of an outfit they would wear everyday (shoes (from adidas), dress(from topshop), skarf (from lucien pellat-finet), gloves, trousers etc) favorite objects (, gadgets (ipod) they carry around, favorite toy etc. The layout for the images would be like a fashion magazine shoot-without the models-just objects (an idea is to photograph the subject and then remove him with photoshop...







I will then make a questionnaire where i will show people the images and ask them their opinion on what type of person the objects reflect in respect to their age, type of music they like, what kind of places they go to, class background, racial background etc. I will reveal in the book both the answers of the questionnaire and the true answers from the characters
Ideas for title: Who am I? , Guess who?, tell me who i am...

MT "BEE" Situations

Your on the bus listening to music on your phone and people start to get annoyed-mean glances and after a lot of huffing and puffing you're about to get told off or even beaten up... The bees come to the rescue and all of a sudden the mood changes people start to dig your music and feel the beats. From simple movement to full on dancing the bee has changed the negative attitude of people and transformed it into a positive, wild and happy one.

The MT "BEE"

The MT "bee" doesnt have to be taken in a literal sense. Though it could be an actual bee, the idea is to make it the personification of a bee. So in the situations expressed above, the "bee" would just appear "sting" the authority figure and disappear. This could be a young child dressed as a bee that just passes by and pinches the authority figure and runs off. Another idea could be a young man or woman dressed as a bee with wings etc. but underneath is wearing a metallica t-shirt-giving it a comical feel...

The Concept

The virus will be in the form of a bee that goes around stinging anyone that has lost their "MTV spirit", which is based on the values of youth. Being risky, spontaneous, innovative, fun, anarchic etc.

For example: A group of boys are grafitti-ing in the street and a police officer comes up from behind to "enforce the law" However, the MT"bee" appears and stings the policeman. Now that he is exposed to the virus his reaction is to tell the kids how beautiful their artwork is and advise them of an empty wall a couple of streets down.

Another clip could be a kid playing loud music in his room and his mother comes up to the room to tell them off. Again she is stung by the MT"Bee" and is exposed to the virus and instead of telling him off she asks if he could turn it up a bit.

Research & Brainstorming

After a process of brainstorming and analyzing the core values of the MTV brand i have drawn some conclusions.
Firstly, based on the brief and keeping into consideration the target market, i have drawn various concepts and ideas. The personality characteristics related with the MTV brand and its target market (16-24 year-olds) are fun, anarchic, shameless, challenging, in your face, smart and witty. Therefore, the idea behind MTV being a virus needs to challenge the everyday problems the youth is currently facing. One of the main issues is that of authority figures, e.g: parents, siblings, neighbors,teachers, police etc.
The idea behind my concept is to portray everyday confrontations with these authority figures and when they are exposed to the virus, their "expected" attitude changes to a completely "unexpected" one.