The Concept

The virus will be in the form of a bee that goes around stinging anyone that has lost their "MTV spirit", which is based on the values of youth. Being risky, spontaneous, innovative, fun, anarchic etc.

For example: A group of boys are grafitti-ing in the street and a police officer comes up from behind to "enforce the law" However, the MT"bee" appears and stings the policeman. Now that he is exposed to the virus his reaction is to tell the kids how beautiful their artwork is and advise them of an empty wall a couple of streets down.

Another clip could be a kid playing loud music in his room and his mother comes up to the room to tell them off. Again she is stung by the MT"Bee" and is exposed to the virus and instead of telling him off she asks if he could turn it up a bit.